
• The ‘VLC trade vouchers’ will be raffled among those registered from July 1 to 12.
- The Corporation and the Chamber of Commerce sign a new agreement, endowed with 1.3 million euros, following the success of previous editions and to also promote the recovery of local commerce affected by the dana
- The vouchers have a face value of 100 euros and will cost 50 euros, as they are subsidized by 50% by the City Council of València
- The ‘VLC trade vouchers’ will be raffled among those registered between July 1 and 12 and can be used from October 1 to November 30 throughout the city
- The Department of Commerce and Markets has reserved a quota of 400 vouchers for purchase by individuals over 65 years of age in person
The València City Council has allocated a total of 1.3 million euros for the traditional trade voucher campaign, which foresees the distribution among the population of a total of 22,238 prepaid cards with a face value of 100 euros. There is a quota reserved of 400 vouchers for purchase by seniors, so the remaining 21,838 will be raffled among all those who register between July 1 and 12, 2025. The trade voucher has a cost of 50 euros, as 50% of its amount is subsidized by the City Council.
The councilor responsible for Commerce and Markets, Santiago Ballester, has highlighted that the objectives of the campaign are «to promote local commerce, revitalize the commercial fabric of the city of València, as well as encourage and boost purchases» in the businesses participating in the ‘VLC Trade Vouchers’ campaign. Ballester has also pointed out that this municipal action is also intended «to boost the economic activity of local commerce affected by the dana.»
The councilor stated that «the City Council is aware that local commerce plays a crucial role as an economic and social engine of the city, as it contributes to the consolidation of a solid sectoral fabric, capable of creating employment, and has become one of the pillars of local development and urban dynamism in the city.»
The Local Government Board has approved an expenditure of 1,298,499.00 euros for the issuance of the ‘VLC trade vouchers’, which can be redeemed in stores in all neighborhoods of the city. Of this amount, 1,111,900.00 euros are allocated to the direct subsidy of the vouchers, while 186,599.00 euros will cover management expenses. As in previous editions, the València City Council will sign an agreement with the Official Chamber of Commerce, Industry, Services, and Navigation of València to regulate this municipal action. Municipal services believe that the Chamber is the ideal entity, given the crucial role it has been playing in the defense, information, and advice to SMEs and self-employed individuals in the city.
Success of previous campaigns
The promotional campaign ‘VLC Trade Vouchers 2025’ encompasses all neighborhoods and districts of the city. As agreed by the Local Government Board, this municipal action is repeated «due to the success of the campaigns carried out during the years 2021, 2022, 2023, and 2024 with the aim of stimulating consumption and economic activity, which suffered an inevitable setback due to the pandemic caused by COVID-19, successive economic crises, and in this year 2025, it must also be taken into account, unfortunately, the catastrophe caused on October 29, 2024, by the dana that caused numerous damages, both personal and material.»
This year, 21,838 vouchers will be raffled with a face value of 100 euros and a cost of 50 euros, and businesses that sell food at retail (except tobacconists); retail sale of industrial products (excluding gas stations and pharmacies); markets; as well as stalls in municipal markets and local businesses providing personal services, located anywhere in the municipal area of València, can participate.
Registration for the raffle
To participate in the raffle, it is necessary to register correctly between July 1 and 12, 2025, on the campaign website www.bonocomerciovlc.com. After the raffle, the 21,838 buyers who have been awarded a voucher will receive an email with a purchase code linked to their ID number and a 72-hour deadline, counted from the moment of receiving the email, for the effective online purchase of the voucher. The prepaid card can be collected at the assigned Caixa Popular office from September 1 to November 25, 2025. The rules indicate that the maximum purchase per person is one voucher.
If the purchase of the voucher online through the website is not made within this period, it will be understood that the consumer is not interested, and it will be offered to the waiting list, and so on until the last voucher is sold.
400 vouchers reserved for seniors
The City Council has reserved a quota of 400 vouchers for purchase by individuals over 65 years of age, who can physically go, while supplies last, between September 1 and 30, 2025, to the services that Cámara Valencia (Poeta Querol, 15) will make available from 9 am to 1 pm.
The deadline for redemption in participating establishments will cover, in all cases, from October 1 to November 30, 2025. The voucher can be used for multiple purchases until the balance is exhausted. If the purchase amount in the establishment exceeds the amount of the purchased voucher, the excess must be paid through any payment method accepted by the store.
Previous campaign in Malva-rosa
It is worth mentioning that the València City Council has allocated 300,000 euros to a specific campaign for trade vouchers that will be launched in Malva-rosa. The Commerce and Markets Department has planned a specific promotion for the retail trade in this neighborhood of Poblats Marírims, with the aim of revitalizing the economy of the area following various urban works carried out by the València City Council, which have caused a decrease in income for businesses.
In this case, the City Council plans to issue 5,115 vouchers for exclusive use in the neighborhood with a face value of 100 euros and a cost to the consumer of 50 euros. Sales will start through the website www.bonocompramalvarrosa.com on May 19 and end on June 12, 2025. The vouchers can be purchased by any citizen over 16 years of age until supplies last. Of the 5,115 vouchers available, 150 will be reserved for individuals over 65 years of age, who can purchase them in person. The established redemption period in Malva-rosa businesses will run from May 24 to July 31, 2025.